Last February 12, director of theICSuro, Albert Hereu, participated as a speaker in the course "Application of environmental marketing techniques to forest products. New demands for sustainability in business models", organized by PEFC Spain  in La Rioja and included in the ForestMarketing project.

The objective of the day was to respond to the demands of consumers and prescribers who are increasingly committed to the environment and to provide branding and strategic marketing techniques to promote the commercialization of products and services within the framework of sustainability.