{"id":4652,"date":"2021-10-26T13:50:36","date_gmt":"2021-10-26T13:50:36","guid":{"rendered":"https:\/\/www.icsuro.com\/?p=4652"},"modified":"2023-11-30T17:42:20","modified_gmt":"2023-11-30T16:42:20","slug":"generation-y-generation-z-liege","status":"publish","type":"post","link":"https:\/\/icsuro.com\/fr\/generation-y-generation-z-liege\/","title":{"rendered":"Les Millennials et la g\u00e9n\u00e9ration Z associent les vins au li\u00e8ge naturel comme le plus prestigieux"},"content":{"rendered":"<p>Le li\u00e8ge prot\u00e8ge, inspire et fascine l\u2019humanit\u00e9 depuis des si\u00e8cles. Et cela continue de le faire aujourd\u2019hui. Une \u00e9tude r\u00e9alis\u00e9e par Wine Intelligence, leader mondial de la recherche et de l&#039;\u00e9tude des consommateurs de vin, a d\u00e9tect\u00e9 que<strong> les Millennials et la g\u00e9n\u00e9ration Z associent les vins ferm\u00e9s au li\u00e8ge naturel comme les plus prestigieux<\/strong>.<br \/>\nLes donn\u00e9es le v\u00e9rifient.<strong> 18% des 18-24 ans interrog\u00e9s ont exprim\u00e9 leur d\u00e9sapprobation \u00e0 l&#039;\u00e9gard des bouchons \u00e0 vis<\/strong>.<\/p>\n<p>&quot;Cette \u00e9tude montre que les nouvelles g\u00e9n\u00e9rations de jeunes sont sensibles \u00e0 la durabilit\u00e9 de la plan\u00e8te, elles savent ce qu&#039;elles veulent et quelles sont leurs valeurs et leur engagement est sans aucun doute envers le li\u00e8ge, un mat\u00e9riau totalement respectueux de l&#039;environnement. et cela a une empreinte carbone n\u00e9gative. Il est clair que cette ligne de durabilit\u00e9 est l&#039;avenir et nous sommes s\u00fbrs que les caves, toujours sensibles au consommateur actuel, sauront prendre bonne note de ces pr\u00e9f\u00e9rences envers le li\u00e8ge&quot; d\u00e9clare Joan J. Puig, pr\u00e9sident de l&#039;Association. des Entrepreneurs Sures de Catalunya (AECORK).<\/p>\n<p>Selon les mots d&#039;Albert Hereu, directeur de la Fondation Institut Catal\u00e0 del Suro \u00ab La g\u00e9n\u00e9ration Millennial repr\u00e9sente pr\u00e8s d&#039;un quart de la population espagnole. Comprendre leurs motivations est tr\u00e8s important pour d\u00e9velopper des strat\u00e9gies commerciales. Les informations r\u00e9v\u00e9l\u00e9es par cette \u00e9tude montrent que le li\u00e8ge est un mat\u00e9riau avec beaucoup d&#039;avenir et beaucoup \u00e0 prendre en compte dans la conception des produits et dans l&#039;utilisation des messages de marque pour le secteur vitivinicole&quot;.<\/p>\n<p><strong>Synonyme de bon vin<\/strong><br \/>\nMalgr\u00e9 l&#039;existence d&#039;alternatives comme les bouchons \u00e0 vis ou en plastique, le li\u00e8ge reste le pr\u00e9f\u00e9r\u00e9 gr\u00e2ce \u00e0 ses avantages uniques.<br \/>\nFabriqu\u00e9 \u00e0 base d&#039;\u00e9corce de ch\u00eane-li\u00e8ge, il parvient \u00e0 pr\u00e9server le vin et \u00e0 lui permettre d&#039;\u00e9voluer \u00e0 l&#039;int\u00e9rieur de la bouteille gr\u00e2ce \u00e0 la capacit\u00e9 de micro-oxyg\u00e9nation du bouchon en li\u00e8ge.<\/p>\n<p><strong>100%ecol\u00f2gic i sostenible<\/strong><br \/>\nSon utilisation est en outre un excellent exemple de durabilit\u00e9 environnementale puisque son obtention n\u2019implique pas la d\u00e9forestation ni la coupe d\u2019un seul arbre. Son extraction du ch\u00eane-li\u00e8ge est r\u00e9alis\u00e9e selon une technique manuelle et traditionnelle dans laquelle l&#039;\u00e9corce est enlev\u00e9e qui se r\u00e9g\u00e9n\u00e8re avec le temps.<br \/>\nPour une soci\u00e9t\u00e9 qui se veut plus respectueuse de l&#039;environnement et qui a une vision d&#039;avenir, le li\u00e8ge est le seul mat\u00e9riau 100% naturel, r\u00e9utilisable et recyclable. De plus, il offre une grande vari\u00e9t\u00e9 d\u2019utilisations et de propri\u00e9t\u00e9s qu\u2019aucune technologie n\u2019est aujourd\u2019hui parvenue \u00e0 reproduire.<\/p>\n<p>Un autre fait int\u00e9ressant \u00e0 souligner est que les bouchons rejettent chaque ann\u00e9e 31 millions de tonnes de CO2 dans l&#039;atmosph\u00e8re, dont huit correspondent \u00e0 l&#039;Espagne. Une mani\u00e8re naturelle de contribuer \u00e0 l\u2019att\u00e9nuation du changement climatique.<br \/>\nUne v\u00e9ritable marque de qualit\u00e9 non seulement en raison de ses excellentes qualit\u00e9s mais aussi en raison de son vaste historique. Sa grande long\u00e9vit\u00e9, sa capacit\u00e9 de r\u00e9silience et sa r\u00e9g\u00e9n\u00e9ration constante en font le favori d&#039;aujourd&#039;hui et de toujours.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le li\u00e8ge prot\u00e8ge, inspire et fascine l\u2019humanit\u00e9 depuis des si\u00e8cles. Et cela continue de le faire aujourd\u2019hui. Une \u00e9tude r\u00e9alis\u00e9e par Wine Intelligence, leader mondial dans la recherche et l&#039;\u00e9tude des consommateurs de vin, a d\u00e9tect\u00e9 que les Millennials et la g\u00e9n\u00e9ration Z associent les vins scell\u00e9s avec du li\u00e8ge naturel comme [\u2026]<\/p>","protected":false},"author":5,"featured_media":7647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[402,403,404,8],"class_list":["post-4652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-corporatives-2","tag-elijocorcho","tag-generacioz","tag-millenials","tag-suro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Els Millenials i la Generaci\u00f3 Z associen els vins amb suro natural com els m\u00e9s prestigiosos - Icsuro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icsuro.com\/fr\/generation-y-generation-z-liege\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els Millenials i la Generaci\u00f3 Z associen els vins amb suro natural com els m\u00e9s prestigiosos - Icsuro\" \/>\n<meta property=\"og:description\" content=\"El suro ha protegit, inspirat i fascinat la humanitat des de fa segles. 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