{"id":2307,"date":"2018-04-05T10:13:52","date_gmt":"2018-04-05T10:13:52","guid":{"rendered":"http:\/\/www.icsuro.com\/?p=2307"},"modified":"2023-11-30T18:38:21","modified_gmt":"2023-11-30T17:38:21","slug":"intervin-conference-2018","status":"publish","type":"post","link":"https:\/\/icsuro.com\/en\/intervin-conference-2018\/","title":{"rendered":"Conference at Intervin 2018"},"content":{"rendered":"

Next Monday, April 16, we are organizing, together with AECORK, a talk on communication in the world of wine in the salon INTERVENTION<\/a>, of the Food Fair. The presentation will be in charge of Rodolfo Castro Galiana<\/strong>, PhD in Journalism, MBA from the IE Business School, businessman and author of the book 'The communication of wine<\/a><\/strong>‘.<\/p>\n

The lecture, which the author has titled\u00a0COMMUNICATION MEDIA, WINE'S LAST FRONTIER<\/strong>, aims to help the attendees, mostly professionals from the world of wine, to improve the communication of their wineries.<\/p>\n

In this talk, the author will give the keys so that any winery can implement communication strategies that adapt to its dimension and will talk about how the cork can be another element of communication for the winery<\/strong>, as it can help it differentiate itself in markets such as the United States or China, where wines covered with natural cork are considered to be of better quality.<\/p>\n

The cork is perceived as a sustainable and ecological element by the 88% of the Spanish and, therefore, wineries can also use it to approach younger consumers, given that, for this segment, the ethical and responsible consumption<\/strong> it is very important.<\/p>\n

The conference will delve into the relationship between wineries and the media since "The 80% of winemakers believes that the information that the media publishes about wine contributes to increasing sales"<\/strong>, according to Castro. not in vain\u00a0"Six out of ten consumers follow media recommendations when choosing a wine"<\/strong>.<\/p>\n

\"communication<\/a><\/p>\n

This is why the author of the book and speaker at the talk organized by ICSuro and AECORK considers it very important to help small wineries and small denominations of origin to occupy their share of media interest, since, according to a study by Rodolfo Castro, regarding Spanish wineries, "17 designations of origin (131% of existing designations) account for 741% of all information in circulation, while 411 wineries (6.51% of operating wineries) account for 801%, which can be attributed to the absence of journalists or external communication advisors in most wineries and designations of origin."<\/strong>.<\/p>\n

This conference is possible thanks to the collaboration in the transfer of the space by the Catalan Institute of Vine and Wine (INCAVI), organizers of Marca Catalunya.<\/em><\/p>\n

WHERE: Tasting Room \u2013 Catalonia \u2013 Intervin \u2013 Food Fair (Hall 3)
\nDATE: 16\/04\/2018
\nTIME: 12:00<\/h5>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Next Monday, April 16, we are organizing, together with AECORK, a talk on communication in the world of wine in the INTERVIN hall of the Food Fair. The presentation will be given by Rodolfo Castro Galiana, PhD in Journalism, MBA from the IE Business School, entrepreneur and author of the book 'La comunicaci\u00f3n del vino'. The conference, which the author [...]<\/p>","protected":false},"author":5,"featured_media":7861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-corporatives-2"],"yoast_head":"\nConfer\u00e8ncia a Intervin 2018 - Icsuro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icsuro.com\/en\/intervin-conference-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confer\u00e8ncia a Intervin 2018 - Icsuro\" \/>\n<meta property=\"og:description\" content=\"El proper dilluns dia 16 d’abril organitzem, juntament amb AECORK, una xerrada sobre comunicaci\u00f3 al m\u00f3n del vi dins el sal\u00f3 INTERVIN, de la Fira Alimentaria. La pon\u00e8ncia ser\u00e0 a c\u00e0rrec de Rodolfo Castro Galiana, Doctor en Periodisme, MBA\u00a0per la\u00a0IE Business School,\u00a0empresari i autor del llibre ‘La comunicaci\u00f3n del vino‘. La confer\u00e8ncia, que l’autor ha […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icsuro.com\/en\/intervin-conference-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Icsuro\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-05T10:13:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T17:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"radmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"radmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/\"},\"author\":{\"name\":\"radmin\",\"@id\":\"https:\/\/icsuro.com\/#\/schema\/person\/fba4ff62aa22d709d8a2ac06f3f43f05\"},\"headline\":\"Confer\u00e8ncia a Intervin 2018\",\"datePublished\":\"2018-04-05T10:13:52+00:00\",\"dateModified\":\"2023-11-30T17:38:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/icsuro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png\",\"articleSection\":[\"Not\u00edcies corporatives\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/\",\"url\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/\",\"name\":\"Confer\u00e8ncia a Intervin 2018 - Icsuro\",\"isPartOf\":{\"@id\":\"https:\/\/icsuro.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png\",\"datePublished\":\"2018-04-05T10:13:52+00:00\",\"dateModified\":\"2023-11-30T17:38:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/icsuro.com\/conferencia-intervin-2018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage\",\"url\":\"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png\",\"contentUrl\":\"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png\",\"width\":600,\"height\":343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/icsuro.com\/conferencia-intervin-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/icsuro.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Confer\u00e8ncia a Intervin 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/icsuro.com\/#website\",\"url\":\"https:\/\/icsuro.com\/\",\"name\":\"Icsuro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/icsuro.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/icsuro.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/icsuro.com\/#organization\",\"name\":\"Icsuro\",\"url\":\"https:\/\/icsuro.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/icsuro.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/icsuro.com\/wp-content\/uploads\/2023\/11\/ICSuro-blanc.png\",\"contentUrl\":\"https:\/\/icsuro.com\/wp-content\/uploads\/2023\/11\/ICSuro-blanc.png\",\"width\":816,\"height\":350,\"caption\":\"Icsuro\"},\"image\":{\"@id\":\"https:\/\/icsuro.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/icsuro.com\/#\/schema\/person\/fba4ff62aa22d709d8a2ac06f3f43f05\",\"name\":\"radmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/icsuro.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d578b5db10fca9dcbe047a082d0d054d12744d004657a8751213c009ad2512d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d578b5db10fca9dcbe047a082d0d054d12744d004657a8751213c009ad2512d6?s=96&d=mm&r=g\",\"caption\":\"radmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conference at Intervin 2018 - Icsuro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icsuro.com\/en\/intervin-conference-2018\/","og_locale":"en_GB","og_type":"article","og_title":"Confer\u00e8ncia a Intervin 2018 - Icsuro","og_description":"El proper dilluns dia 16 d’abril organitzem, juntament amb AECORK, una xerrada sobre comunicaci\u00f3 al m\u00f3n del vi dins el sal\u00f3 INTERVIN, de la Fira Alimentaria. La pon\u00e8ncia ser\u00e0 a c\u00e0rrec de Rodolfo Castro Galiana, Doctor en Periodisme, MBA\u00a0per la\u00a0IE Business School,\u00a0empresari i autor del llibre ‘La comunicaci\u00f3n del vino‘. La confer\u00e8ncia, que l’autor ha […]","og_url":"https:\/\/icsuro.com\/en\/intervin-conference-2018\/","og_site_name":"Icsuro","article_published_time":"2018-04-05T10:13:52+00:00","article_modified_time":"2023-11-30T17:38:21+00:00","og_image":[{"width":600,"height":343,"url":"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png","type":"image\/png"}],"author":"radmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"radmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#article","isPartOf":{"@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/"},"author":{"name":"radmin","@id":"https:\/\/icsuro.com\/#\/schema\/person\/fba4ff62aa22d709d8a2ac06f3f43f05"},"headline":"Confer\u00e8ncia a Intervin 2018","datePublished":"2018-04-05T10:13:52+00:00","dateModified":"2023-11-30T17:38:21+00:00","mainEntityOfPage":{"@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/icsuro.com\/#organization"},"image":{"@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png","articleSection":["Not\u00edcies corporatives"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/icsuro.com\/conferencia-intervin-2018\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/","url":"https:\/\/icsuro.com\/conferencia-intervin-2018\/","name":"Conference at Intervin 2018 - Icsuro","isPartOf":{"@id":"https:\/\/icsuro.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage"},"image":{"@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png","datePublished":"2018-04-05T10:13:52+00:00","dateModified":"2023-11-30T17:38:21+00:00","breadcrumb":{"@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icsuro.com\/conferencia-intervin-2018\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#primaryimage","url":"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png","contentUrl":"https:\/\/icsuro.com\/wp-content\/uploads\/2018\/04\/INVITACIO-INTERVIN_WEB1-600x343-1.png","width":600,"height":343},{"@type":"BreadcrumbList","@id":"https:\/\/icsuro.com\/conferencia-intervin-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icsuro.com\/"},{"@type":"ListItem","position":2,"name":"Confer\u00e8ncia a Intervin 2018"}]},{"@type":"WebSite","@id":"https:\/\/icsuro.com\/#website","url":"https:\/\/icsuro.com\/","name":"Icsuro","description":"","publisher":{"@id":"https:\/\/icsuro.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icsuro.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/icsuro.com\/#organization","name":"Icsuro","url":"https:\/\/icsuro.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/icsuro.com\/#\/schema\/logo\/image\/","url":"https:\/\/icsuro.com\/wp-content\/uploads\/2023\/11\/ICSuro-blanc.png","contentUrl":"https:\/\/icsuro.com\/wp-content\/uploads\/2023\/11\/ICSuro-blanc.png","width":816,"height":350,"caption":"Icsuro"},"image":{"@id":"https:\/\/icsuro.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/icsuro.com\/#\/schema\/person\/fba4ff62aa22d709d8a2ac06f3f43f05","name":"radmin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/icsuro.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d578b5db10fca9dcbe047a082d0d054d12744d004657a8751213c009ad2512d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d578b5db10fca9dcbe047a082d0d054d12744d004657a8751213c009ad2512d6?s=96&d=mm&r=g","caption":"radmin"}}]}},"_links":{"self":[{"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/posts\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":1,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/posts\/2307\/revisions"}],"predecessor-version":[{"id":7862,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/posts\/2307\/revisions\/7862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/media\/7861"}],"wp:attachment":[{"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/categories?post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icsuro.com\/en\/wp-json\/wp\/v2\/tags?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}