Challenges and opportunities in the export of wine: The details are the key to success
The Catalan Cork Institute is part of the CORK initiative, grouping of associations and institutions in the cork sector in Spain. We invite you next Wednesday, November 8 at And Wine Export Workshop 'Challenges and opportunities in the export of wine: details are the key to success', which will have some of the main international and national experts in the field.
The emergence of markets that produce and demand wine, as well as the changes produced in consumer preferences in recent years, make it necessary to review each of the different agents involved in the export process of Spanish wine to maintain and increase market share in the coming years.
The Conference will have the assistance of Pau Roca, President of the Spanish Wine Federation (FEV), who will be in charge of the inauguration and direction of the I Wine Export Workshop.
PARTICIPATING SPEAKERS
Mike Veseth
Editor of the blog 'The Wine Economist' - qualified as 'Best wine blog in the world' in 2015 by Gourmand International -, will offer a global and current vision of the behavior of the world of wine with special emphasis on the particularities of the American market.
Rebecca Bleibaum
An expert in sensory research and studies on consumer habits, she will address the added value generated by the different closures of wines among consumers.
Dorian Tang
Educational Director of ASC, leading importer and distributor of wines in China, will expose the reality of the Chinese market and the different profiles of Asian wine consumers.
WORKSHOP AGENDA:
- 09.00 h Reception and coffee break I
- 09.15 a.m. Welcome and presentation Workshop by FEV (Spanish Wine Federation)
- 09.30 h Conference directed by Mike Veseth
- 10.15 h Question turn
- 10.25 a.m. Conference led by Rebecca Bleibaum
- 11.10 am Question time
- 11.20 a.m. Coffee break II
- 11.35 a.m. Lecture Dorian Tang
- 12.15 pm Question time
- 12.25 pm Wine and cavas tasting
- 1.30 p.m. Cocktail
We look forward to seeing you on November 8th in Madrid
REAL VILLA HOTEL
Plaza de las Cortes, 10 – 28014, Madrid
Confirmation of attendance is requested
Influence – 91 119 64 17
English 
Catalan 
Spanish 
French